Day-Glo Color Corporation announces its plans to relaunch its fluorescent color brand Day-Glo(TM). Popularized in the 1960s and '70s, when psychedelic patterns, blacklights and Peter Max were the rage.

Day-Glo has strong brand equities and is an energetic and attention-seeking brand. Now, the fluorescent brand is building a licensed products program that fits the Day-Glo brand equities and culture. Day-Glo envisions tapping into product categories that need enlivening with color such as office supplies, electronics and sports equipment. They also see applications for tapping into the essence of the brand with craft kits including yarn, paints and other color elements. Lastly, Day-Glo has many retro ads from the 1970s that can be applied to vintage T's and other apparel.

All I can say is... groovy!